Niche Engine
Turn ad clicks into booked calls and paying customers
Niche Engine is the part of Niche that turns attention into revenue. It captures every lead from your pages, answers them by text within minutes, gets them to your webinar or onto your calendar, and shows you which ads produced paying customers.
The problem
Most teams run lead capture in one tool, texting in another, webinars in a third, bookings in a fourth and reporting in a spreadsheet. Leads fall through the gaps between them, and nobody can say which ad paid for itself.
Every lead answered
New leads get a reply by text in minutes, day or night, from an AI that speaks in your voice and knows your offer.
Fuller webinars
Registration pages, confirmations and a reminder ladder by email and text keep people showing up live.
More calls on the calendar
Booking pages and the AI offer the same real openings, so a lead can book in a text thread without a back and forth.
Spend that follows revenue
Every buyer is traced to the channel that first brought them in, so you can move budget to what actually sells.
Features
Everything in Niche Engine
Each feature has its own page with how it works and the questions people ask.
AI texting
An AI assistant texts new leads within minutes, answers questions from your own documents, follows up and books calls. Your team can take over any thread.
Learn moreInbox
See every text conversation with leads in one place, with clear flags for threads that need a person. Reply, take over from the AI or move a lead along.
Learn moreContacts and customers
Every registration, download, text, booking and payment tied to one contact record, with source, consent and revenue. Stripe customers linked automatically.
Learn moreWebinars
Registration pages, instant confirmations, a reminder ladder by email and text, automatic replays and replay follow ups for your recurring webinar.
Learn moreLead magnets and pages
Publish free guides with opt-in pages, deliver them by email, text the lead with AI and send them to a long form offer page that records who read it.
Learn moreBooking and calendar
Booking pages for each kind of call, live availability checked against Google Calendar, Zoom links created for you and reminders that cut no-shows.
Learn moreFollow-ups
Drips after a download, reminders before a call, replay messages after a webinar and texts the AI promised to send. See everything your system owes each lead.
Learn moreAttribution and ROAS
See which channel first brought in each buyer, compare ad spend with the revenue it produced, and send real sales back to Meta, Google, TikTok and OpenAI ads.
Learn moreDashboard and analytics
The work waiting on your team, then revenue, funnel, messages and ads in one view. Funnel analytics from new contact to purchase for any period.
Learn moreAI texting
AI texting that answers every lead in your voice
- Personas for each stage. Give the AI a different voice and set of rules for each job: the first text after a free guide, a webinar invite, a sales conversation or the follow up after a booked call. Each lead gets the right one automatically.
- Answers from your material. Upload documents, paste text or add a web page to the knowledge base, choose which personas may use it, and publish. The AI answers questions from what you approved instead of guessing. Drafts are never used.
- Books calls inside the thread. When a lead is ready, the AI offers real open times from your calendar and books the call in the conversation. The booking lands on your calendar with a meeting link.
- Keeps its promises. If a lead says "text me next Tuesday", the AI schedules that text and writes it fresh when the time comes. You can see every promised text on the Follow-ups page.
Inbox
One inbox for every lead conversation
- Flags that mean something. Needs you, AI paused and Follow up are marked on each row, and unread threads stand out. Nobody has to read every conversation to find the ones that matter.
- Stages at a glance. Counters show how many conversations sit at New, Engaged, Qualified and Booked, so you can see the pipeline before you open a single thread.
- The whole story in one thread. Their texts, the AI's replies and your team's replies sit in one timeline, colored by who wrote them, with a link to the full contact record.
- Search the full history. Conversations holds the complete record. Filter by stage, by route or by name to find anyone, and see who is waiting on you.
Contacts and customers
One record per person, from first click to payment
- A complete timeline. Each contact shows their touches, webinars, bookings, emails, conversations, offer pages they read and what was reported to ad platforms.
- Segments that matter. Filter by Textable, Qualified buyers, Attendees, Non-attendees or Opted out, or by source and tag, in a click.
- Customers from Stripe. Your Stripe customers, subscriptions and payments appear beside the contact they came from, with collected revenue, refunds and monthly recurring revenue. No Stripe login needed to look.
- Clean imports. Bring in a CSV of up to 5,000 rows, check it before it saves, and match existing people by email or phone so nobody is duplicated.
Integrations
Connected to the tools you already use
Twilio
Sends and receives every text message.
Zoom
Creates webinar and call meetings, replays and attendance.
Google Calendar
Checks your busy time before a slot is offered.
Stripe
Brings in customers, subscriptions and payments.
Meta
Ad performance, and real sales reported back to Facebook and Instagram ads.
Google Ads
Real sales reported back to your campaigns.
TikTok
Pixel and real sales reported back to TikTok ads.
OpenAI
The AI behind texting, and conversions reported to OpenAI ads.
Resend
Delivers confirmation, reminder and follow up emails.
Mailchimp
Keeps your newsletter list in step with new contacts.
Better together
Niche Engine works with the rest of Niche
Questions
About Niche Engine
Is Niche Engine a CRM?
It includes one. Every person has a single record with their source, conversations, bookings and payments, but it also runs the texting, webinars, bookings and reporting that a CRM alone leaves to other tools.
Do I need my own Twilio or Zoom account?
Each client runs on their own accounts and their own phone numbers, so your sender reputation and data stay yours. We help you connect them during setup.
Can my team use it?
Yes. Everyone gets their own login and role, and you decide what a limited user can see.
See Niche Engine on a call
A 30 minute walkthrough of Niche Engine, Niche Content and Niche Community, shaped around your business. No slides, no pressure, just the product.