Why it exists
You need to know which ads are worth the money before revenue arrives. Ads deleted in Meta are rebuilt from daily snapshots, so past cost per lead never looks better than it was.
How it works
- Choose Last 7, 14, 30, 60 or 90 days and click Apply. The window ends yesterday.
- Tiles show spend, Meta leads, our own webinar registrations with cost per registration, link clicks and impressions.
- The second row shows reach (unique people), frequency (times each person saw an ad), CPM (cost per 1,000 impressions), CTR (link clicks per impression) and CR (Meta leads per link click, with our registrations per click beside it).
- The table lists every ad with campaign, spend, impressions, reach, frequency, clicks, CTR, CPM, landing page views, leads, CR and cost per lead, biggest spend first.
- Ads tagged deleted no longer exist in Meta and come from stored snapshots.
Works with
- ROAS: spend against real revenue
- Registrations: the registrations it counts
Common questions
Why do Meta leads and our registrations differ?
Meta counts leads by its own rules; registrations are counted in Niche Engine. They are shown side by side on purpose.
Does this cover TikTok, Google or OpenAI?
No, only Meta. All four platforms are compared on ROAS.
Why is reach not the total of the reach per ad?
Reach counts people, and one person can see several ads on several days. Meta works out the unique number for the whole window, so the total is smaller than the per ad figures added up.
What does the read-only viewer see?
Spend and CPM (cost per thousand) are masked. Cost per lead, cost per registration, reach, frequency, CTR and CR stay visible.