Why it exists
Ad platforms learn from reported purchases and only ever add: a wrong value cannot be lowered, and sending $0 books a second purchase. This page shows which buyers are a real return on ad spend and what each platform already holds.
How it works
- A buyer is listed only if their first touch was Meta, TikTok, Google or OpenAI and they paid on or after it. A note explains anyone hidden.
- Match with Stripe re-checks everyone; Match Stripe on a row re-checks one person.
- Preview what would be sent lists every amount before you confirm. Only the unreported part goes out, and only to the platform the buyer came from.
- Reported to badges show what each platform holds. A wrong-platform or never-sendable badge can be retired, which hides it without deleting it.
Works with
- Revenue: restatements are sent there
- ROAS: the totals these buyers feed
- Contacts: each buyer's full history
Common questions
What if I click Send twice?
Nothing extra. The ledger remembers what was sent and only sends the difference.
What does TEST mode mean?
A red notice shows it. Sends land in the platform's test area, do not count, and stay owed for the real send later.
Why is an organic buyer missing?
Organic sales are never reported as paid conversions, since that teaches the platform something false. Their revenue still shows on Revenue.